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| 100 | _aRies, Al | ||
| 100 | _aTrout, Jack | ||
| 245 | 0 | _aLas 22 leyes inmutables del marketing: viólelas a su propio riesgo | |
| 260 | _aMéxico, D.F. | ||
| 260 | _bMcGraw-Hill | ||
| 260 | _c1993 | ||
| 500 | _a1 ejemplar | ||
| 650 | _aMARKETING | ||
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